Scotch Seeing Big Sales Growth Thanks To New Products

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JESSICA SHAMBAUGH | Other
Published: 10/01/2013

Single malt Scotch whisky has held on to its place among the popular crowd and managed to earn significant sales growth for another year.

The category saw healthy growth last year despite a shaky global economy, and those in the industry say the United States is still the world’s biggest market for their product.

“Scotch whisky exports grew strongly in the first half of this year according to industry figures,” said Glenfiddich Brand Ambassador David Allardice. He also noted that Glenfiddich is putting up double-digit growth in the U.S.