Technomic Sees Fall Flavors Surge in Vodka

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Published: 11/19/2013

CHICAGO (PRNewswire) — Cranberry, caramel, apple and pumpkin are among the flavors showing up in flavored vodkas this fall, serving as inspiration for seasonal cocktails, according to the recent Seasonal Strategies micro-report on Technomic’s online DRINK database.

Vodka suppliers and restaurant, bar and other on-premises operators are tapping into favorite and emerging fall flavors to stimulate specialty drink sales around the fall season.

Flavored vodka accounts for nearly 30 percent of total vodka volume and continues to grow, according to DRINK.