Smoking Gun Shoots Blanks

Editorial-A +A
Published: 12/03/2013

From the headline on its news release you would have thought Alcohol Justice had just discovered Amelia Earhart, the second gunman and Bigfoot, all sitting together at the end of a rainbow with a leprechaun’s pot of gold.

“Diageo Admits Targeting 18-24 Year Olds” the headline practically screamed. They had it in writing, the self-proclaimed alcohol industry watchdog announced, in the perpetrator’s own words, the smoking gun that would unveil the evil conspiracy that validates its existence.