Product News

Published: 12/17/2013

Product News summaries are compiled from news releases provided by the suppliers.

EL JIMADOR — The tequila has introduced an updated bottle featuring an embossed illustration of the iconic jimador. The slightly modified body of the bottle features pronounced corners at the shoulders and base, as well as a a bigger bottle size, smaller streamlined, colored metallic label design and uniform caps. The redesign is being supported by a multiplatform marketing campaign featuring out-of-home, digital, print and social media.