Grey Goose

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Published: 01/07/2014

Grey Goose vodka has launched a global marketing campaign to tell the story of how its creator defied expectations in France and throughout the spirits world to create a vodka that would set a standard of luxury in the super premium category.

The campaign, “Fly Beyond,” tells the story of the making of Grey Goose and the journey of its creator, Francois Thibault, who was trained as a Cognac cellar master. The campaign showcases the field-to-bottle provenance of Grey Goose and the challenges faced by Thibault in his quest to create the world’s best-tasting vodka.