Irish Whiskey Sees Growth, Transition To Cocktail Culture
With St. Patrick’s Day creeping up, the Irish whiskey industry is gearing up once again for a boom in business.
The shamrock-wearing, green clad crowd tends to flock to the spirit each year to commemorate the holiday, but the category is already seeing an increase in popularity and plenty of new faces.
“There’s just more Irish whiskey brands than there’s ever been before and that just means that there’s more interest,” said Tullamore D.E.W. Marketing Director Ken Reilly.