Technnomic: Drink Sales In Hotels Poised for Growth

Published: 02/04/2014

CHICAGO (PRNewswire) — Hotel and lodging operators are optimistic about the future of spirits, wine and beer sales in their locations, according to a new study by a food and beverage industry research firm.

Hotels account for 10.1 percent of total on-premises food and beverage sales, and the segment’s food and beverage sales are projected to grow 4.4 percent in 2014, according to Technomic’s recently released BarTAB Report. Adult beverages are increasingly important to hotels, many of which are focusing on their bar and beverage programs.