Just-Drinks: Flavored Vodka Sales Stall

UNKNOWN | Other
Published: 02/18/2014

LONDON (PRNewswire) — A new report from Just-Drinks suggests that the dynamism and growth of the flavored vodka category, long one of the key engines behind the vodka sector, is in decline.

According to Just-Drinks, the flavored vodka market increased by 5.6 percent to 23.3 million cases in 2012, compared to the 7.8 percent achieved in 2011 and the 9 percent growth registered in 2010.