Super Ado About Nothing

Editorial-A +A
Published: 02/18/2014

Every year, the Super Bowl attracts tens of millions of fans, as well as a few detractors, and this year was no different.

In the run-up to Super Bowl XLVIII earlier this month, self-proclaimed industry watchdog Alcohol Justice estimated that between 20 million and 30 million kids would tune in to watch the game on TV and online. “As usual,” the group stated in a news release, “they will be saturated once again with seductive beer ads.”