Tequila — And Its Consumers — Shows Growth, Maturiity

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ANNIE YAMSON | Ohio Tavern News Writer
Published: 04/01/2014

Shots and Margaritas will always have their place when it comes to tequila. For most people, the agave spirit brings back fuzzy memories of college parties and Margaritas poolside on spring break.

But tequila has grown up along with its devotees and, over the years, consumers in the U.S. especially have begun to expect quality and maturity from their favorite brands.

“In Mexico people are sipping reposados and long drinks, but as of recently, consumers are moving back to sipping blancos,” said Ruben Aceves Vidrio, global brand ambassador for Tequila Herradura.