Diageo Launches Distillery Restoration Project

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Published: 04/15/2014

LOUISVILLE, Ky. (PRNewswire) — Diageo recently announced plans to invest an initial $2 million to develop the Stitzel-Weller Visitor Center at the local distillery.

The company will renovate the original Stitzel-Weller Distillery to highlight artifacts from the site’s archives; a whiskey education section; an homage to the people, land and water of Kentucky; and a celebration of the heritage, brands and people behind Diageo’s collection of American whiskeys.