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Published: 05/06/2014

NEW NAME — The Century Council last month announced it has changed its name to the Foundation for Advancing Alcohol Responsibility. As was The Century Council, FAAR is funded by America’s leading distillers: Bacardi, Beam, Brown-Forman, Constellation Brands, Diageo, Hood River Distillers and Pernod Ricard. FAAR also retains its purpose of fighting drunken driving and underage drinking. “Our mission to lead the fight against drunk driving and underage drinking is stronger than ever,” said Ralph Blackman, FAAR president and CEO.