The Alcohol Talk

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Published: 06/03/2014

Industry-backed Campaign Encourages Dialog Between Parents, Teens

NEW YORK (PRNewswire) — Pernod Ricard USA is sponsoring a new public education campaign to help parents talk with their teens about drinking.

The Alcohol Talk emphasizes the timing, language and opportunities parents can use to have the conversation with confidence and credibility, based on input from experts, parents and teens themselves.