Change In Image Leads To New Popularity For Rum

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JESSICA SHAMBAUGH | Ohio Tavern News Writer
Published: 07/01/2014

After a massive increase in sales for flavored rums, the rest of the category is now seeing a boom in business as people work spiced or aged rums into classic cocktails.

Global brands such as Captain Morgan and numerous flavored rums have been dominating rum sales for years, becoming the fastest growing category in 2007 and 2009. But, as American consumers continue to take an interest in small-batch products, unique back stories and originality, more variations of the spirit are appearing in back bars and on liquor store shelves.