New Law Expands Tasting Opportunities

From the Superintendent-A +A
BRUCE D. STEVENSON | Ohio Division of Liquor Control
Published: 07/01/2014

Changes in Ohio’s liquor laws have opened up new opportunities for alcohol manufacturers to put their products in front of customers for tasting.

Offering tasting samples is a great way of introducing customers to new brands, products, flavors or just something different than their usual purchase. Whether it is beer, wine, low-proof mixed beverages or spirits, Ohio consumers are not necessarily drinking more but want to try new and unique items. The opportunity to taste products helps inform and educate customers, and provides a vehicle for business growth in Ohio.